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1. The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
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Author:
Ries, Eric
Publisher:
New York : Crown Business, 2011
Year:
2011
Format:
book
2. Emotional branding : the new paradigm for connecting brands to people
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Author:
Gobé, Marc
Publisher:
New York : Allworth Press, 2009
Year:
2009
Format:
book
3. The Gen Z frequency : how brands tune in and build credibility
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Author:
Witt, Gregg L.; Baird, Derek E.
Publisher:
London : Kogan Page, 2018
Year:
2018
Format:
book