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1. Wie is bang van fear appeals? Angstprikkels in sociale marketing
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Author:
De Pelsmacker, Patrick
Publisher:
Amsterdam : SWOCC, 2010
Year:
2010
Format:
book
2. Marktonderzoek : methoden en toepassingen
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Author:
De Pelsmacker, Patrick; Van Kenhove, Patrick
Publisher:
Amsterdam : Pearson Benelux, 2014
Year:
2014
Format:
book
3. Advances in Advertising Research (Vol. V)
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Full text!
Author:
Banks, Ivana BuĊĦljeta; De Pelsmacker, Patrick; Okazaki, Shintaro
Publisher:
Springer Fachmedien Wiesbaden 2015
Format:
e-book
4. Marketingcommunicatie
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Author:
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri
Publisher:
Amsterdam : Pearson education, 2011
Year:
2011
Format:
book
5. Cultuurmanagement : de regels van de kunst
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Author:
Schramme, Annick; Verbergt, Bruno; De Corte, Dirk; De Pelsmacker, Patrick
Publisher:
Leuven : LannooCampus, 2011
Year:
2011
Format:
book
6. Marketingcommunicatie
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Author:
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri; Zweers, Theo
Publisher:
Amsterdam : Pearson, 2015
Year:
2015
Format:
book