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1. Fundamentals of Business Marketing Education
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Author:
J David Lichtenthal; Lichtenthal, David
Publisher:
Haworth Press, Inc. 2004
Format:
e-book
2. Fundamentals of Business Marketing Research
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Author:
Reid, David A.; Plank, Richard E.; Plank, Richard E.; Reid, David Alan; Lichtenthal, J. David; Reid, David A.
Publisher:
Binghamton Routledge 2003
Format:
e-book