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1. Strategisch merkenmanagement : merkmeerwaarde opbouwen, beheren en meten
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Author:
Keller, Kevin Lane; Heijenga, Ruud; Schoppen, Erik
Publisher:
Amsterdam : Pearson Benelux, 2015
Year:
2015
Format:
book
2. Strategisch merkenmanagement : Editie V
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Author:
Keller, Kevin Lane; Schoppen, Erik; Heijenga, Ruud; Swaminathan, Vanitha
Publisher:
Amsterdam : Pearson, 2022
Year:
2022
Format:
book