B2B Brand Management

MLA

Kotler, Philip, Waldemar Pfoertsch, and I Michi. B2b Brand Management. Springer Berlin Heidelberg, 2006.

APA

Kotler, P., Pfoertsch, W., & Michi, I. (2006). B2B Brand Management. Springer Berlin Heidelberg.

Chicago

Kotler, Philip, Waldemar Pfoertsch, and I Michi. B2B Brand Management. : Springer Berlin Heidelberg, 2006.