Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business

MLA

Hart, Norman. Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning In Your Business. London: Thorogood Publishing, 1999.

APA

Hart, N. (1999). Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business. London: Thorogood Publishing.

Chicago

Hart, Norman Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning In Your Business. London: Thorogood Publishing, 1999.