MLA

Viswanathan, Madhu, et al. Enabling Consumer and Entrepreneurial Literacy In Subsistence Marketplaces. Springer Netherlands, 2008.

APA

Viswanathan, M., Gajendiran, S., Venkatesan, R.Viswanathan, M. (2008). Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces. Springer Netherlands.

Chicago

Viswanathan, Madhu, S Gajendiran, R Venkatesan, and Madhubalan Viswanathan. Enabling Consumer and Entrepreneurial Literacy In Subsistence Marketplaces. : Springer Netherlands, 2008.