MLA

Wübben, Markus, and Prof. Florian von Wangenheim. Analytical Crm. Gabler, 2009.

APA

Wübben, M., & von Wangenheim, P. Florian. (2009). Analytical CRM. Gabler.

Chicago

Wübben, Markus, Markus Wübben, and Prof. Florian von Wangenheim. Analytical CRM. : Gabler, 2009.