MLA

Cahill, Jonathan. Igniting the Brand : Strategies That Have Shot Brands to Success. Marshall Cavendish Asia, 2008.

APA

Cahill, J. (2008). Igniting the Brand : Strategies that have shot brands to success. Marshall Cavendish Asia.

Chicago

Cahill, Jonathan Igniting the Brand : Strategies That Have Shot Brands to Success. : Marshall Cavendish Asia, 2008.