Database Marketing

MLA

Blattberg, Robert C, Byung-Do Kim, and Scott A Neslin. Database Marketing. Springer New York, 2008.

APA

Blattberg, R. C, Kim, B., & Neslin, S. A. (2008). Database Marketing. Springer New York.

Chicago

Blattberg, Robert C., Byung-Do Kim, and Scott A Neslin. Database Marketing. : Springer New York, 2008.