Value Creation of Firm-Established Brand Communities

MLA

Wiegandt, Philipp, and Prof. Dietmar Harhoff. Value Creation of Firm-established Brand Communities. Gabler, 2009.

APA

Wiegandt, P., & Harhoff, P. Dietmar. (2009). Value Creation of Firm-Established Brand Communities. Gabler.

Chicago

Wiegandt, Philipp, and Prof. Dietmar Harhoff. Value Creation of Firm-Established Brand Communities. : Gabler, 2009.