Theory of the Marketing Firm : Responding to the Imperatives of Consumer-Orientation

MLA

Foxall, Gordon R. Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation. Cham: Springer International Publishing AG, 2021.

APA

Foxall, G. R. (2021). Theory of the Marketing Firm : Responding to the Imperatives of Consumer-Orientation. Cham: Springer International Publishing AG.

Chicago

Foxall, Gordon R. Theory of the Marketing Firm : Responding to the Imperatives of Consumer-Orientation. Cham: Springer International Publishing AG, 2021.