Integrated Marketing Communications : A Global Brand-Driven Approach

MLA

Kitchen, Philip J, and Marwa E Tourky. Integrated Marketing Communications : A Global Brand-driven Approach. Cham: Springer International Publishing AG, 2022.

APA

Kitchen, P. J, & Tourky, M. E. (2022). Integrated Marketing Communications : A Global Brand-Driven Approach. Cham: Springer International Publishing AG.

Chicago

Kitchen, Philip J., and Marwa E Tourky. Integrated Marketing Communications : A Global Brand-Driven Approach. Cham: Springer International Publishing AG, 2022.