Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging Them for Sales

MLA

Briesemeister, Benny B, and Werner Klaus Selmer. Neuromarketing In Business : Identifying Implicit Purchase Drivers and Leveraging Them for Sales. Wiesbaden: Springer Fachmedien Wiesbaden GmbH, 2022.

APA

Briesemeister, B. B, & Selmer, W. Klaus. (2022). Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging Them for Sales. Wiesbaden: Springer Fachmedien Wiesbaden GmbH.

Chicago

Briesemeister, Benny B., and Werner Klaus Selmer. Neuromarketing In Business : Identifying Implicit Purchase Drivers and Leveraging Them for Sales. Wiesbaden: Springer Fachmedien Wiesbaden GmbH, 2022.