Digital Marketing Strategies for Value Co-Creation : Models and Approaches for Online Brand Communities

MLA

Ozuem, Wilson, and Michelle Willis. Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities. Cham: Springer International Publishing AG, 2022.

APA

Ozuem, W., & Willis, M. (2022). Digital Marketing Strategies for Value Co-Creation : Models and Approaches for Online Brand Communities. Cham: Springer International Publishing AG.

Chicago

Ozuem, Wilson., and Michelle Willis. Digital Marketing Strategies for Value Co-Creation : Models and Approaches for Online Brand Communities. Cham: Springer International Publishing AG, 2022.