Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

MLA

Magnani, Giovanna. Marketing In Culturally Distant Countries : Managing the 4ps In Cross-cultural Contexts. Cham: Springer International Publishing AG, 2022.

APA

Magnani, G. (2022). Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts. Cham: Springer International Publishing AG.

Chicago

Magnani, Giovanna. Marketing In Culturally Distant Countries : Managing the 4ps In Cross-Cultural Contexts. Cham: Springer International Publishing AG, 2022.