MLA

Kotler, Philip, and Waldemar Pfoertsch. Ingredient Branding. Springer Berlin Heidelberg, 2010.

APA

Kotler, P., & Pfoertsch, W. (2010). Ingredient Branding. Springer Berlin Heidelberg.

Chicago

Kotler, Philip, and Waldemar Pfoertsch. Ingredient Branding. : Springer Berlin Heidelberg, 2010.