MLA

Casillas, Jorge, and Francisco J Martínez-López. Marketing Intelligent Systems Using Soft Computing. Springer Berlin Heidelberg, 2010.

APA

Casillas, J., & Martínez-López, F. J. (2010). Marketing Intelligent Systems Using Soft Computing. Springer Berlin Heidelberg.

Chicago

Casillas, Jorge, and Francisco J Martínez-López. Marketing Intelligent Systems Using Soft Computing. : Springer Berlin Heidelberg, 2010.