Concise encyclopedia of advertising

MLA

Stevens, Robert E, et al. Concise Encyclopedia of Advertising. Routledge, 2005.

APA

Stevens, R. E, Loudon, D. L, David L Loudon, D. L Loudon, Donald Baack, D. Baack, Kenneth E. Clow, K. E. Clow, Baack, D., & Clow, K. E. (2005). Concise encyclopedia of advertising. Routledge.

Chicago

Stevens, Robert E, David L Loudon, David L Loudon, Donald Baack, Kenneth E. Clow, Donald Baack, and Kenneth E Clow. Concise Encyclopedia of Advertising. : Routledge, 2005.