Handbook of cross-cultural marketing

MLA

Herbig, Paul A, Erdener Kaynak, and Paul Herbig. Handbook of Cross-cultural Marketing. Routledge, 1998.

APA

Herbig, P. A, Kaynak, E., & Herbig, P. (1998). Handbook of cross-cultural marketing. Routledge.

Chicago

Herbig, Paul A., Erdener Kaynak, and Paul Herbig. Handbook of Cross-Cultural Marketing. : Routledge, 1998.