Consumer Behavior : Understanding Consumers- Designing Marketing Activities

MLA

Hoffmann, Stefan, and Payam Akbar. Consumer Behavior : Understanding Consumers- Designing Marketing Activities. Wiesbaden: Springer Fachmedien Wiesbaden GmbH, 2023.

APA

Hoffmann, S., & Akbar, P. (2023). Consumer Behavior : Understanding Consumers- Designing Marketing Activities. Wiesbaden: Springer Fachmedien Wiesbaden GmbH.

Chicago

Hoffmann, Stefan., and Payam Akbar. Consumer Behavior : Understanding Consumers Designing Marketing Activities. Wiesbaden: Springer Fachmedien Wiesbaden GmbH, 2023.