Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling

MLA

Burmann, Christoph, et al. Identity-based Brand Management : Fundamentals--strategy--implementation--controlling. Wiesbaden: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2023.

APA

Burmann, C., Halaszovich, T., Klein, K., Piehler, R., Riley, N., & Schade, M. (2023). Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling. Wiesbaden: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH.

Chicago

Burmann, Christoph., Tilo Halaszovich, Kristina Klein, Rico Piehler, Nicola-Maria Riley, and Michael Schade. Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling. Wiesbaden: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2023.