A Concise Guide to Market Research

MLA

Mooi, Erik, and Marko Sarstedt. A Concise Guide to Market Research. Springer Berlin Heidelberg, 2011.

APA

Mooi, E., & Sarstedt, M. (2011). A Concise Guide to Market Research. Springer Berlin Heidelberg.

Chicago

Mooi, Erik, and Marko Sarstedt. A Concise Guide to Market Research. : Springer Berlin Heidelberg, 2011.