Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

MLA

Vecchiato, Giovanni, et al. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of Tv Advertising Stimuli and Their Application to Neuromarketing. Springer Berlin Heidelberg, 2013.

APA

Vecchiato, G., Vecchiato, V., Cherubino, P., Babiloni, F., & Trettel, A. (2013). Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing. Springer Berlin Heidelberg.

Chicago

Vecchiato, Giovanni, Vecchiato, Patrizia Cherubino, Fabio Babiloni, and Arianna Trettel. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing. : Springer Berlin Heidelberg, 2013.