Customer Asset : Understanding and Managing Its Value

MLA

Bendle, Neil, and Shane Wang. Customer Asset : Understanding and Managing Its Value. Cham: Palgrave Macmillan, 2024.

APA

Bendle, N., & Wang, S. (2024). Customer Asset : Understanding and Managing Its Value. Cham: Palgrave Macmillan.

Chicago

Bendle, Neil., and Shane Wang. Customer Asset : Understanding and Managing Its Value. Cham: Palgrave Macmillan, 2024.