R for Marketing Research and Analytics

MLA

Chapman, Chris, Christopher N Chapman, and Elea McDonnell Feit. R for Marketing Research and Analytics. Springer International Publishing, 2015.

APA

Chapman, C., Chapman, C. N, & Feit, E. McDonnell. (2015). R for Marketing Research and Analytics. Springer International Publishing.

Chicago

Chapman, Chris, Christopher N Chapman, and Elea McDonnell Feit. R for Marketing Research and Analytics. : Springer International Publishing, 2015.