Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

MLA

Gitlow, Howard S, and Edward W Wheatley. Proceedings of the 1979 Academy of Marketing Science (ams) Annual Conference. Springer International Publishing, 2016.

APA

Gitlow, H. S, & Wheatley, E. W. (2016). Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing.

Chicago

Gitlow, Howard S., and Edward W Wheatley. Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. : Springer International Publishing, 2016.