Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

MLA

Campbell, Colin, and Junzhao Jonathon Ma. Looking Forward, Looking Back: Drawing On the Past to Shape the Future of Marketing. Cham: Springer International Publishing, 2016.

APA

Campbell, C., & Ma, J. Jonathon. (2016). Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Cham: Springer International Publishing.

Chicago

Campbell, Colin, and Junzhao Jonathon Ma. Looking Forward, Looking Back: Drawing On the Past to Shape the Future of Marketing. Cham: Springer International Publishing, 2016.