MLA

Balmer, John M.T.; Chen, Weifeng, and Weifeng Chen. Advances In Chinese Brand Management. Palgrave Macmillan UK, 2017.

APA

Balmer, W., & Chen, W. (2017). Advances in Chinese Brand Management. Palgrave Macmillan UK.

Chicago

Balmer, John M.T.; Chen, Weifeng, and Weifeng Chen. Advances In Chinese Brand Management. : Palgrave Macmillan UK, 2017.