MLA

Campbell, Colin L. The Customer Is Not Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017.

APA

Campbell, C. L. (2017). The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing.

Chicago

Campbell, Colin L. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World. : Springer International Publishing, 2017.