MLA

Zabkar, Vesna, and Martin Eisend. Advances In Advertising Research Viii. Springer Fachmedien Wiesbaden, 2017.

APA

Zabkar, V., & Eisend, M. (2017). Advances in Advertising Research VIII. Springer Fachmedien Wiesbaden.

Chicago

Zabkar, Vesna, and Martin Eisend. Advances In Advertising Research VIII. : Springer Fachmedien Wiesbaden, 2017.