Advances in National Brand and Private Label Marketing

MLA

Martínez-López, Francisco J, et al. Advances In National Brand and Private Label Marketing. Springer International Publishing, 2017.

APA

Martínez-López, F. J, Ailawadi, K. L, Gázquez-Abad, J. Carlos, & Yagüe-Guillén, M. Jesús. (2017). Advances in National Brand and Private Label Marketing. Springer International Publishing.

Chicago

Martínez-López, Francisco J., Kusum L Ailawadi, Juan Carlos Gázquez-Abad, and María Jesús Yagüe-Guillén. Advances In National Brand and Private Label Marketing. : Springer International Publishing, 2017.