Digital Advertising in the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey

MLA

Schwarz-Musch, Alexander, Bernhard Guetz, and Alexander Tauchhammer. Digital Advertising In the Post-cookie Era : Strategic Campaign Planning Across the Customer Journey. Wiesbaden: Springer, 2025.

APA

Schwarz-Musch, A., Guetz, B., & Tauchhammer, A. (2025). Digital Advertising in the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey. Wiesbaden: Springer.

Chicago

Schwarz-Musch, Alexander., Bernhard Guetz, and Alexander Tauchhammer. Digital Advertising In the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey. Wiesbaden: Springer, 2025.