Identity-Based Brand Management

MLA

Burmann, et al. Identity-based Brand Management. Springer Fachmedien Wiesbaden, 2017.

APA

Burmann, B., Halaszovich, T., Riley, N., & Schade, M. (2017). Identity-Based Brand Management. Springer Fachmedien Wiesbaden.

Chicago

Burmann, Tilo Halaszovich, Nicola-Maria Riley, and Michael Schade. Identity-Based Brand Management. : Springer Fachmedien Wiesbaden, 2017.