Back to the Future: Using Marketing Basics to Provide Customer Value
  MLA
  Krey, Nina, and Patricia Rossi. Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2018.
  APA
  Krey, N., & Rossi, P. (2018). Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing.
  Chicago
  Krey, Nina, and Patricia Rossi. Back to the Future: Using Marketing Basics to Provide Customer Value. : Springer International Publishing, 2018.