MLA

Krey, Nina, and Patricia Rossi. Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2018.

APA

Krey, N., & Rossi, P. (2018). Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing.

Chicago

Krey, Nina, and Patricia Rossi. Back to the Future: Using Marketing Basics to Provide Customer Value. : Springer International Publishing, 2018.