Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

MLA

Dolnicar, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Springer Singapore, 2018.

APA

Dolnicar, D., Grün, B., & Leisch, F. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Springer Singapore.

Chicago

Dolnicar, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. : Springer Singapore, 2018.