MLA

Sarstedt, and Erik Mooi. A Concise Guide to Market Research. Springer Berlin Heidelberg, 2019.

APA

Sarstedt, S., & Mooi, E. (2019). A Concise Guide to Market Research. Springer Berlin Heidelberg.

Chicago

Sarstedt, Erik Mooi, and Erik Mooi. A Concise Guide to Market Research. : Springer Berlin Heidelberg, 2019.