MLA

Rajagopal. Transgenerational Marketing: Evolution, Expansion, and Experience. Springer International Publishing, 2020.

APA

Rajagopal, R. (2020). Transgenerational Marketing: Evolution, Expansion, and Experience. Springer International Publishing.

Chicago

Rajagopal Transgenerational Marketing: Evolution, Expansion, and Experience. : Springer International Publishing, 2020.