MLA

Atanu Adhikari, Sanjit Kumar Roy, and Sanjit Kumar Roy. Strategic Marketing Cases In Emerging Markets. Springer International Publishing, 2017.

APA

Atanu Adhikari, S. Kumar Roy, & Roy, S. Kumar. (2017). Strategic Marketing Cases in Emerging Markets. Springer International Publishing.

Chicago

Atanu Adhikari, Sanjit Kumar Roy, and Sanjit Kumar Roy. Strategic Marketing Cases In Emerging Markets. : Springer International Publishing, 2017.