MLA

Thomas Hörner. Advertising Impact and Controlling In Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy. Springer Nature, 2023.

APA

Thomas Hörner, T. Hörner. (2023). Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy. Springer Nature.

Chicago

Thomas Hörner Advertising Impact and Controlling In Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy. : Springer Nature, 2023.