Principles of marketing.

MLA

Kotler, Philip, et al. Principles of Marketing. 3rd ed. Essex: Prentice Hall, .200.

APA

Kotler, P., Armstrong, G. M., Saunders, J. A., & Wong, V. (.200). Principles of marketing. 3rd ed. Essex: Prentice Hall.

Chicago

Kotler, Philip, Gary M. Armstrong, John A. Saunders, and Veronica Wong. Principles of Marketing. 3rd ed. Essex: Prentice Hall, .200.