Principles of direct and database marketing : a digital orientation.

MLA

Tapp, Alan. Principles of Direct and Database Marketing : a Digital Orientation. 4th ed. Harlow: Prentice Hall, 2008.

APA

Tapp, A. (2008). Principles of direct and database marketing : a digital orientation. 4th ed. Harlow: Prentice Hall.

Chicago

Tapp, Alan, Principles of Direct and Database Marketing: A Digital Orientation. 4th ed. Harlow: Prentice Hall, 2008.