Design-driven innovation : changing the rules of competition by radically innovating what things mean.

MLA

Verganti, Roberto. Design-driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean. Boston: Harvard, 2009.

APA

Verganti, R. (2009). Design-driven innovation : changing the rules of competition by radically innovating what things mean. Boston: Harvard.

Chicago

Verganti, Roberto, Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Boston: Harvard, 2009.