MLA

Goffin, Keith, Ursula Koners, and Fred Lemke. Identifying Hidden Needs : Creating Breakthrough Products. Hampshire: Palgrave, 2010.

APA

Goffin, K., Koners, U., & Lemke, F. (2010). Identifying hidden needs : creating breakthrough products. Hampshire: Palgrave.

Chicago

Goffin, Keith, Ursula Koners, and Fred Lemke. Identifying Hidden Needs: Creating Breakthrough Products. Hampshire: Palgrave, 2010.