Tell the truth : honesty is your most powerful marketing tool.

MLA

Unerman, Sue, and Jonathan Salem Baskin. Tell the Truth : Honesty Is Your Most Powerful Marketing Tool. Dallas: Benbella books, 2012.

APA

Unerman, S., & Salem Baskin, J. (2012). Tell the truth : honesty is your most powerful marketing tool. Dallas: Benbella books.

Chicago

Unerman, Sue, and Jonathan Salem Baskin. Tell the Truth: Honesty Is Your Most Powerful Marketing Tool. Dallas: Benbella books, 2012.