Global marketing and advertising : understanding cultural paradoxes
MLA
De Mooij, Marieke K. Global Marketing and Advertising : Understanding Cultural Paradoxes. 4th ed. Los Angeles: SAGE Publications, 2014.
APA
De Mooij, M. K. (2014). Global marketing and advertising : understanding cultural paradoxes. 4th ed. Los Angeles: SAGE Publications.
Chicago
De Mooij, Marieke K., Global Marketing and Advertising: Understanding Cultural Paradoxes. 4th ed. Los Angeles: SAGE Publications, 2014.
