Positioning : the battle for you mind. The marketing classic. How to be seen and heard in the overcrowded marketplace

MLA

Ries, Al. Positioning : the Battle for You Mind. The Marketing Classic. How to Be Seen and Heard In the Overcrowded Marketplace. New York: McGraw-Hill, 2001.

APA

Ries, A. (2001). Positioning : the battle for you mind. The marketing classic. How to be seen and heard in the overcrowded marketplace. New York: McGraw-Hill.

Chicago

Ries, Al, Positioning: The Battle for You Mind. The Marketing Classic. How to Be Seen and Heard In the Overcrowded Marketplace. New York: McGraw-Hill, 2001.