Emotional branding : the new paradigm for connecting brands to people

MLA

Gobé, Marc. Emotional Branding : the New Paradigm for Connecting Brands to People. Updated and rev. ed. New York: Allworth Press, 2009.

APA

Gobé, M. (2009). Emotional branding : the new paradigm for connecting brands to people. Updated and rev. ed. New York: Allworth Press.

Chicago

Gobé, Marc, Emotional Branding: The New Paradigm for Connecting Brands to People. Updated and rev. ed. New York: Allworth Press, 2009.