Brand metrics that matter
MLA
Muntinga, Daan, Jiska Eelen, and Stefan Bernritter. Brand Metrics That Matter. Amsterdam: SWOCC, 2017.
APA
Muntinga, D., Eelen, J., & Bernritter, S. (2017). Brand metrics that matter. Amsterdam: SWOCC.
Chicago
Muntinga, Daan, Jiska Eelen, and Stefan Bernritter. Brand Metrics That Matter. Amsterdam: SWOCC, 2017.