The Gen Z frequency : how brands tune in and build credibility

MLA

Witt, Gregg L., and Derek E Baird. The Gen Z Frequency : How Brands Tune In and Build Credibility. London: Kogan Page, 2018.

APA

Witt, G. L., & Baird, D. E. (2018). The Gen Z frequency : how brands tune in and build credibility. London: Kogan Page.

Chicago

Witt, Gregg L., and Derek E. Baird. The Gen Z Frequency: How Brands Tune In and Build Credibility. London: Kogan Page, 2018.